Kalina Creative Graphic & Web Design

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  • Logo Trends Of 2025

    In the ever-evolving world of logo design trends, one thing is clear: 2025 promises to bring fresh creativity to the forefront. AI is pushing the boundaries of branding—and today, we face a new era for logo design.

    Whether you’re starting a new business or giving your logo a facelift, you’ll want to stay ahead of the latest trends. After all, your logo is a key element of your brand identity. It’s what people see and connect with. And whether you choose to team up with a talented designer or use a free logo maker, paying attention to the latest trends can help you keep your brand fresh and relevant.

    1. Storytelling using symbols

    Image Courtesy: Logo People

    Storytelling is one of the most powerful mediums for communicating a brand’s purpose, and integrating it into a logo through symbolic elements can amplify its impact. Symbols have the ability to evoke emotions and convey complex narratives through simple visuals. A well-designed logo can tell a story, making it easier for the audience to connect with and recall the brand. This strategy has consistently proven effective in branding, as it taps into the emotional and psychological aspects of consumer behavior, ensuring lasting impressions and meaningful engagement. In 2025, storytelling will remain a logo design staple. 

    2. Artistic typography



    Image Courtesy: Logo People

    Typography has always been responsible for adding visual impact to logo designs. 

    It became a popular logo design trend in 2024 and will continue the streak in 2025. With a range of styles, from experimental serifs and exaggerated strokes to vintage fonts and elongated stems, artistic typography makes it possible to convey more precise and memorable brand messages. This approach breaks traditional uniformity with fonts that reflect the brand’s personality while maintaining legibility across different sizes and platforms. The trend also involves blending unconventional fonts with expressive effects, including hand-drawn fonts, custom lettering, and creative typefaces. 

    3. Nature-inspired patterns and textures 

    Image Courtesy: Logo People

    The increased focus on sustainability is driving customers to favor brands that prioritize eco-friendly and ethical practices. This shift is reflected through visual identities that incorporate natural patterns, textures, earthy colors, organic shapes, and nature-inspired elements like leaves, trees, flowers, birds, or water. These design choices represent a brand’s commitment to environmental responsibility and strongly resonate with the growing base of eco-conscious consumers, making it a top trend that will hold relevance in 2025

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  • Why Does Your Business Need Digital Marketing

    The Difference Between a Business and a Brand

    The simple difference between a business and a brand is this: reputation.

    A business is an operational entity participating in regular commerce, whereas a brand is that same business but with an identity that has been formed by consumer perception. 

    So while, yes, a brand certainly incorporates a visual identity, the simple fact is that a brand is a business, but with a reputation.

    Brand architect and CEO of Gallant, Chris Kocek, put it best in his article for Entrepreneur. He states that the difference between a business and a brand is:

    “A business becomes a brand when it transcends its category of origin. It takes existing core equity or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.” Chris Kocek, Brand architect and CEO of Gallant

    Digital marketing and graphic design contribute to increased brand visibility through targeted marketing strategies and cost-effective advertising (Purcell, 2018). In digital marketing, brand visibility refers to how recognizable a brand is in the marketing industry. The increase in brand visibility occurs when a brand is being exposed and familiarized to the target market. In today’s digital era, brand visibility is no longer limited to physical storefronts but expanded to online environments. The use of digital contents created by digital marketing in online platforms, such as social media posts, blogs, or search engine optimization contents, assists in the expansion of online brand visibility. Graphic design elements are used in digital marketing strategies to create contents that are attractive and visually engaging to users, which are essential for capturing online users’ short attention span in the internet.

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